Disney just shook up its $2-plus billion ad business as it prepares to battle Apple, Netflix, and Amazon for streaming audiences
Exclusive data shows how much buzz Disney Plus, Apple TV Plus, and HBO Max have built with streaming users before launchThe review shows Disney is pushing into performance-based marketing and selling subscriptions directly to consumers because it sees them as the future of its media business, people involved in the review told Business Insider., Disney CEO and chairman Robert Iger called Disney+ "the most important product that the company has launched ...
Another source said fellow holding company WPP also sat out the global review due to a potential conflict with client Comcast and only pitched in India, where it retained Disney's business. In another sign of Disney's attempts to distance itself from rivals, Iger last month stepped down from Apple's board of directors, the same day Tim Cook announced that Apple's own streaming service would premiere in November, which is two weeks before Disney+ is set to go live.
This was not surprising since in March, Disney acquired 21st Century Fox Inc., a deal that involved specific cost savings promises. BloombergDisney wants to consolidate media operations around the world
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