Disney Wrestles With High Price Tag of India Cricket Deal

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Disney Wrestles With High Price Tag of India Cricket Deal
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Disney has a tricky math problem on its hands: How to justify paying top dollar for the rights to broadcast and stream Indian Premier League cricket to hold on to tens of millions of subscribers in India when those viewers don’t provide much revenue

Walt Disney Co. has a tricky math problem on its hands: How to justify paying top dollar to hold on to tens of millions of streaming subscribers in India when those subscribers don’t provide much revenue to the company.

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