Dallas' most popular DJ is opening Herby's, a burger joint in Oak Cliff, with Elijah Salazar and Jake Saenz.
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"It kind of happened organically," says Rhoten of his journey from mixmaster to burger buff."My dad owned his own paint shop as far back as I can remember and worked for himself. After I left working in marketing at Red Bull in 2006, I knew I could never return to the corporate world. I'm not going to stop DJing, but it's always been a dream to open a brick-and-mortar shop, whether it's a cool clothing shop or a burger shop.
"Jake has been doing pop-ups at Peaberry for a couple of years," Salazar says."I tried to convince him to open a shop a few doors down from us, but it didn't work out, so we brought him on to be our chef. The burritos we make are his recipe. His reputation has gotten pretty big within the last two to three years; now we're selling him to a couple of different shops."
As the partners wrap up finishing touches like sourcing diner booths, they're shooting for a late September opening date with a tented bash out front planned for the grand opening weekend. Herby's Burgers is located 2109 S. Edgefield Ave. in Oak Cliff. One thing you won't see at Herby's is DJ Sober spinning, although he promises you won't miss it a bit.
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