DKNY, which is owned by G-III Apparel Group Ltd., is writing a love letter to New York City with its new spring campaign titled “If You Know You Know.”
The campaign takes a digital-first approach with a focus on paid social content and influencer partnerships. There will also be outdoor advertising across New York City, as well as key global markets. The collection, which retails from $59 to $299, features sportswear-inspired outerwear, lightweight knitwear and casual suiting in signature
colors — black and white — with interjections of persimmon, cantaloupe and Goldfinch yellow. The collection will be available globally starting Feb. 7 on dkny.com and in select global retailers.in 2016, the business has grown to approximately $600 million in net sales, and has expanded distribution to 55 countries and 1,300 retail partners. G-III has also increased the global direct-to-consumer distribution to 250 partner- and company-owned stores and owned digital platforms.
’s apparel products include sportswear, denim, athleisure, dresses and outerwear.
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