Frequent collaborators Martha Stewart and Snoop Dogg have joined forces with the 19 Crimes wine label. Martha’s Chard is a California Chardonnay, a style that can be notoriously heavy and oaky.
The back story You know Martha Stewart as a television personality, an author and an all-around lifestyle and business icon. But now, she’s also a wine guru.
The 19 Crimes team said they wanted to work with Stewart because of her creative style and ties to Snoop. The label’s name refers to the British convicts who were banished to Australia for any of 19 particular crimes — in other words, people who were often rebels “who beat the odds and overcame adversity to become folk heroes,” the 19 Crimes folks say. In the label’s view, “that spirit lives on through innovators like Snoop Dogg and Martha Stewart.