Domino’s tried to sell pizza to Italians. They said ‘no, grazie’

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Domino’s tried to sell pizza to Italians. They said ‘no, grazie’
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The American pizza chain flew too close to the pepperoni sun.

When Daedalus gave his son Icarus finely made wax and feather wings in the popular myth, he told his son to follow his path: not too close to the sea and not too close to the sun. In his flightful glee, Icarus ignored that advice, making his mode of transportation melt by soaring too high, too fast, meeting his doom in the sea below.

Domino’s, a company which first started in Ypsilanti, Michigan in 1960 before expanding to more than 85 countries around the world, wanted to add Italy to its portfolio, and did less than a decade ago.

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