Mr Trump’s success lies in applying WWE principles where the line between performance and reality is even finer
time Lexington thought of Donald Trump at WrestleMania this week was when, to the fading strains of “America the Beautiful”, a helicopter flyover churned the night sky over the MetLife Stadium in New Jersey.
That was not only a reflection on how Mr Trump treats his cabinet. Paul Levesque, as Triple H was originally known, these days spends most of his time as a senior executive in the billion-dollarstyle, he first married and divorced Stephanie McMahon, daughter offounder Vince, fictitiously. This was part of a story-line in which she and her brother Shane, bothproductions as villainous executives and wrestlers, tried to steal their parents’ business.
To appreciate that, consider why it has proved so alluring. It is not because fans think the fights are real, exactly. Testifying before the New Jersey Senate in 1989—when the McMahons were trying to evade regulations on competitive sport—Mrs McMahon admitted they were fake. After this unprecedented flouting of “kayfabe”, as wrestlers call their scripted reality, some said the industry was finished. That it has instead grown hugely is chiefly owing to the power of escapism.
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