All people make some slips and stumbles when they speak. But Donald Trump leans into them
how to do a Donald Trump impersonation. In speech, adopt his raspy timbre, bellowing volume and start-stop rhythm. In writing, throw in “bigly”, capitalise Emotional Noun Phrases and end everything with an exclamation mark. Such quirks of enunciation and spelling make Mr Trump easy to mimic, but they do not easily explain his political success. The way he constructs sentences, however, does offer some insight into how he captured the presidency.
His critics have often attributed this to narcissism, but a complementary explanation is that it is also one of his strengths—salesmanship. In Mr Trump’s framing, he is in possession of rare information. He is therefore able to cut a customer a special deal “not a lot of people know” about. Should you be tempted to take your business to a competitor, he will remind you that “nobody knows more about” what is on offer than he does.
Perhaps the most striking element of Mr Trump’s uncompromising belief in his sales technique can be glimpsed in an unusual place: his mistakes. Mr Trump is often presented as a linguistic klutz, saying things that make so little sense that his detractors present them as proof of major cognitive decline.
What is remarkable is not the mistake. It is easy for anyone to go down a syntactic blind alley. Many people will say something like “they’re more mask” and then realise there is nowhere to go. The sentence, in linguists’ terms, requires “repair”, which usually involves backtracking. Unless, that is, you are Mr Trump, in which case you confidently intone “into” and move on, giving no hint of trouble.
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