The NFL season officially kicks off today 🏈 From our archives, here's a look back at how President Trump has turned a decadeslong grudge against the league into a centerpiece of his campaign’s culture war strategy.
In a kind of reprise from the ‘80s, Trump plus football equaled many, many headlines and inches of copy—not just in Buffalo, not just in New York, but all over the country. The tone, though, felt at times kind of ha-ha-very-funny. “Just imagine the pregame speeches. ‘Win or you’re fired!’ a local sports columnist wrote—a reference to what had become his shockingly popular reality show catch phrase.
I talked this week to a former NFL exec who talked to Trump that spring—“when he was, I say this word purposefully,trying to buy the Bills,” said this exec. “I very quickly felt like it was bullshit,” he told me. For starters, Trump didn’t seem to know he was going to need to put up 30 percent of the purchase price, which was expected to be $1 billion or up. “And he goes, ‘Oh, and you have to have that in cash?’” the exec recalled.
The American Flag is displayed on the field during the Nation Anthem before the start of a game between the Buffalo Bills and the Denver Broncos at New Era Field on November 24, 2019 in Orchard Park, New York. | Timothy T Ludwig/Getty ImagesNew York Daily News
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