DoorDash says it will now ship “iconic eats” across the country — even if you live nowhere near where they’re made
Adding nationwide delivery gives DoorDash even more power. Now, it can entice restaurants to exclusively use its platform — Katz’s Delicatessen and Carbone, for example — with a value-add that UberEats just can’t offer. It’s clear that the company is pursuing those exclusivity agreements, too — Cake Boss star Buddy Valastro is baking up a “Sweet Potato Pie Dream Cake” that will only be on offer via DoorDash’s nationwide shipping platform.
What is less certain, though, is how this move will impact food delivery in the long term. It’s possible that nationwide shipping could give DoorDash an even tighter grip on the market. It’s also possible that the company could decide that shipping Lou Malnati’s pizzas from Chicago to Connecticut is a more profitable business model than restaurant delivery.
Speaking of terrible reviews, it’s a little puzzling why DoorDash would think that restaurants would want to work with them further. On face, the promise of nationwide delivery seems like a solid option. Spots that are locally beloved and tourist traps alike can hawk their wares to a brand new audience of customers, and that’s especially compelling in a time when profits are more scarce than ever.
That only works, though, if restaurants actually believe that DoorDash can improve their business, and right now, they just don’t have that faith. The company has treated independent restaurateurs like absolute garbage in recent years,
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