Lauren Wilson, founder of luxury fashion resaler Dora Maar, discusses the platform's mission, its place in the worlds of fashion and sustainability, and why she believes personalization and storytelling are the keys to success.
Last Fall, we would feature one Muse a month. Steadily, that has grown to multiple Muses a week. We’re also having repeat Muses, like Natalie Steen of, who just launched her closet for a third time with us. In fact, over 50% of Muses reconsign within a few months.
Something that is really special to being a Dora Maar Muse and something we plan to integrate even more into our platform is the opportunity for Muses to sell their closet for a good cause. Many of our Muses use their proceeds from their closet sales to raise funds for organizations that are important in their lives. For example,recently donated 100% of her proceeds to the Present/Levison Advanced Fellowship in Inflammatory Bowel Disease at Mount Sinai Hospital.
I think as we expand our Muse network, whether they be macro- or micro-influencers, we can play a role in educating their friends and followers on the importance of shopping with intention and securing lasting change in consumer behavior. I am excited that we have this massive opportunity at Dora Maar to provide a platform for influencers to become curators of their own “store fronts” and pave the way for an entirely new way of shopping.
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