Dr Pepper Zero has also been renamed in the first new campaign in 10 years
Cult beverage Dr Pepper is re-launching its brand in Great Britain with an all-new design and its first campaign in over a decade. The brand’s distinctive burgundy packaging has been updated and the Try More Weird campaign is the brand’s first in over a decade, encouraging people to embrace their weird quirks.
To coincide with the launch of the campaign, all Dr Pepper packs have had a complete redesign, with the Zero Sugar offer also taking on a new naming convention. The drink that was once Dr Pepper Zero, will now be Dr Pepper Zerooo. The redesign features contrasting swirls comprising the brand’s iconic burgundy and a new, vibrant, hot pink.
Charlotte Walsham, Dr Pepper’s Brand Manager said: “Dr Pepper has a very loyal fan base, and we want to celebrate them with a big come-back campaign! Try More Weird is a new take on our iconic ‘What’s The Worst That Could Happen’ campaign, updating it with a positive spin that encourages people to let go of their inhibitions and give new things a go. This is all about joy and adventure and embracing your individuality with confidence.
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