.billieeilish's new HM merch collection is fashion forward and eco-friendly
fashionable, H&M says the merchandise has been"made from materials sourced in a more sustainable way." Eilish herself has made several concerted efforts to be more environmentally conscious, from spreading a message about climate change onback in September to working with experts to figure out ways to make her tours as eco-friendly as possible.
"Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values," Emily Bjorkheim, H&M’s Head of Design Divided, said in a. And by releasing items that are both fashion-forward and environmentally friendly, the retailer hopes to inspire Eilish's fans even more.
Eilish isn't the only musician H&M has collaborated with on a clothing collection. Ariana Grande, Shawn Mendes, The Weeknd, G-Eazy, and several others have joined forces with the brand to bring their fans exclusive merch. But a Billie Eilish collab featuring comfy sweats and neutral colors? You simply can't go wrong.
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