Dry January is becoming a lifestyle beyond the first month of the year fueled by wellness focused Millennials and Gen Z'ers.
is a no-brainer for pre-made alcohol-free cocktails. My favorite Sir James 101 flavor is the Mojito,” she said.... [+]Brianda Gonzalez even came up with an idea for a non-alcoholic bar named The New Bar. She named it after her dad, who was a bartender by trade but diagnosed with an autoimmune disease and became very ill. “I grew up in the hospitality industry on Catalina Island, and come from a Mexican family where large family gatherings often revolved around amazing food and drinks.
The New Bar recently worked with a local restaurant to launch their non-alcoholic program and to the managements surprise they found a meaningful majority of customers opted for a zero-proof cocktail over the alcoholic counterpart when presented with the option. “In scenarios where folks looking to take a break from alcohol may have stuck with water before, they are now willing to pay for a premium, exciting alternative.
As far as tips on how to incorporate a dry or damp lifestyle Sheinbaum top tip is organizing plans that don't involve alcohol and instead filling your calendar with social plans with activities that you look forward to. And if they do involve grabbing a drink pre-plan to go somewhere that has a non-alcoholic menu. “Often we default to grabbing a drink with friends, or on dates, or when we're bored, instead of getting creative and embarking on ideas that don't involve booze.
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