The pop star was shut out of all categories except for technical ones.
. Lipa received four nominations, all of which are in the often unaired technical subsection; "Don't Start Now" was nominated for Best Direction, while "Physical" was nominated for Best Art Direction, Best Visual Effects, and Best Choreography. Both the general and pop categories were largely dominated by Lady Gaga and Ariana Grande who each nabbed nine nominations each. Taylor Swift and The Weeknd weren't far behind with five and six respectively.
Commercially, it also contained some of Lipa's biggest singles since the dominating "New Rules." Lead single "Don't Start Now" peaked at No. 2 on the Billboard Hot 100, and surpassed the one billion stream mark on Spotify. This wouldn't be the first time Lipa has received something of a snub from the VMAs; in 2018, nearly a year after Lipa's "New Rules" took off into the pop stratosphere ,It's also worth noting that the VMAs has become somewhat notorious for belatedly granting artists their laurels.
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