After setting the internet abuzz last week, Dunkin’ will officially announce Monday the debut of Dunkin’ Spiked Iced Coffees and Iced Teas, which are both scheduled to roll out in the coming weeks.
The two malt-based beverages, scheduled for an early September release, will feature eight flavors between them, all based on the chain’s iced coffee and tea flavors.
The Dunkin’ name will certainly help it stand out in the hard tea category, which is dominated by Twisted Tea, brewed by the Boston Beer Company. Notably, Twisted Tea is now the beer company’s largest brand, surpassing Truly, which has seen its popularity fade, and Samuel Adams beer. Stanford said that Dunkin’ “has as good a chance as anyone to make that category resonate with drinkers.”
It’s a relatively undeveloped space for a few reasons, including their rich flavoring that makes it potentially difficult to drink multiple beverages at a time, limiting their appeal compared to fruitier and lighter options. The hard tea option also comes in four flavors, including slightly sweet , half and half , a strawberry dragonfruit flavor and mango pineapple. They also contain caffeine, ranging from 15 to 30 milligrams, depending on the flavor and will hit shelves in late August. The hard tea contains 5% alcohol by volume.
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