Starbucks and Dunkin' are starting Pumpkin Spice season earlier than ever, as customers grow desperate for 2020 to end
Dunkin' is launching its fall menu — including its Pumpkin Spice Latte — on August 19, earlier than ever before.
Dunkin's head of marketing said that the chain is bringing back the Pumpkin Spice Latte early because it is one thing customers can count on with "so much uncertainty" in 2020. Pumpkin Spice Cheerios and Chobani yogurt hit grocery shelves in early August. Sam Adams launched its fall beers — Jack-O Pumpkin Ale, OctoberFest and the Sweater Weather Variety Pack — on August 10. Dunkin' announced on Wednesday that it is debuting its fall menu on August 19, earlier than ever before.
Prior to 2018, the Pumpkin Spice Latte officially launched on the Tuesday after Labor Day every year, while offering an early launch for PSL super-fans. In 2018 and 2019, the chain launched the PSL on the Tuesday before Labor Day.
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