Netflix's trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady — albeit shrinking — audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes.
SANTA CRUZ, Calif. — Netflix’s trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady — albeit shrinking — audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes.
The eventual demise of its DVD-by-mail service has been inevitable since Hastings decided to spin it off from a then-nascent video streaming service in 2011. Back then, Hastings floated the idea of renaming the service as Qwikster — a bungled idea that was so widely ridiculed that it was satirized on “Saturday Night Live.” It finally settled on its current, more prosaic handle,.
The disc arrived at Hastings’ home unblemished, prompting the duo in 1998 to launch a DVD-by-mail rental website that they always knew would be supplanted by even more convenient technology. “I have been getting it for almost half my life, and it has been a big part,” Fusco said. “When I was young, it helped me discover voices I probably wouldn’t have heard. I still have memories of getting movies and having them blow my mind.”
But for all the DVD service’s attractions, subscribers are starting to notice signs of deterioration as the business has shrunk from producing more than $1 billion in annual revenue a year ago to an amount likely to fall below $200 million in revenue this year.
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Netflix nights still come wrapped in red-and-white envelopesSANTA CRUZ, Calif. (AP) — Netflix's trailblazing DVD-by-mail rental service has been relegated as a relic in the age of video streaming, but there is still a steady — albeit shrinking — audience of diehards like Amanda Konkle who are happily paying to receive those discs in the iconic red-and-white envelopes.
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