Beauty buyers are applauding the brand's transparency regarding the $1 increase.
If you've noticed the cost of some of your most essential, everyday items going up, you're not alone, and you're not crazy. Inflation, supply-chain issues, a rise in shipping costs — it all adds up to an increase in prices across every imaginable industry. That includes beauty. Products often subtly, and sometimes obviously, go up in price over the years, but rarely does a brand publicly draw attention to that hike.
Earlier this week. E.L.F. announced on its Instagram page that it would be increasing the prices of its famously inexpensive cosmetics. "As we face a world of rising costs, prices on many of our products will increase. Most products impacted will increase in price by $1, while prices on some of your favorites will remain the same. We remain committed to transparency and making the best of beauty accessible at mic drop prices.
Several commenters shared theories about corporate greed and complained that many products are already more expensive than when E.L.F. started out with lots of $1 products.
It is currently unclear exactly which products will be affected by the increase and which others won't.has reached out to E.L.F.'s representatives for additional information, and we will share any updates we receive.
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