The trilogy was listed by NPD Bookscan as the top three biggest selling books of the 2010s, with nearly 35 million copies sold in the United States.
noted that they appeared to have gained a substantial boost in popularity with each movie adaptation.
NBC News went on to note that NPD's data compilation suggests the rising trend of book-to-movie adaptations, as almost every book on the list has been turned into a box office feature. Asfilm franchise starring Dakota Johnson and Jamie Dornan has raked in $1.25 billion worldwide on a"combined budget $150 million."
Other noteworthy trends include the increased sales of nonfiction books as well as the resiliency of physical books in a digital age. According to the NDP's findings, 6.5 billion print books were sold between 2010 and 2019, while just 1.8 billion e-books were sold. "At the start of the decade, digital e-books were expected to decimate print book sales," NDP Bookscan analyst Kristen McLean said in the report."However, print books have remained surprisingly resilient. After a high point in 2013, e-books have continuously lost share to print books every year. Looking ahead, the growth in audio books is another trend expected to continue well into the next decade, as people shift some of their reading to listening on smart devices.
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