E.L.V. Denim launches conscious collection with SwarovskiUK
has teamed up with East London’s E.L.V. Denim to launch an exclusive capsule collection made from 100% up-cycled denim and crystals.
The collaboration is part of Swarovski’s Conscious Design programme, which aims to encourage and nurture the next generation of designers to be more conscious in their work and contribute towards a more sustainable industry. E.L.V Denim founder Anna Foster has taken a selection of her brand’s signature zero-waste jeans and denim jackets and transformed them with Swarovski up-cycled crystals.
“I truly admire Swarovski’s commitment to sustainable development,” Foster says of the collection. “Rather than down cycling their crystals, they have used it as a positive resource, allowing brands such as myself to use them creativity, producing limited-edition capsule collections. It has been such a pleasure to design with crystals, crafting these unique pieces which are effortlessly E.L.V. Denim.
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