Amazon Prime Video’s second season of “Thursday Night Football” got off to a record start as the most-streamed NFL game in history.
Philadelphia’s 34-28 victory over Minnesota averaged 15.1 million viewers according to Nielsen’s ratings, surpassing the 13 million from last year’s first game between the Los Angeles Chargers and the Kansas City Chiefs.
There were times last year when the Nielsen and Amazon data had audience differences of 15-18%. Nielsen had considered some of Amazon’s data in its rating report until TV networks voiced its objections. “The fact that streaming platforms enable better data capture we think can augment what Nielsen already does. They can get the most accurate picture of who’s watching our games and our content,” Schroeder said. “That’s our focus and will continue to be our focus. We’ll continue to work with Nielsen and our partners, all our partners to do that.”
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