Eat free at McDonald's for life with the McGold Card

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Eat free at McDonald's for life with the McGold Card
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Eat free at McDonald's for life with the McGold Card.

McDonald's is giving away free food "for life" in a contest aimed at boosting the popularity of its online ordering system.

Still, if you love Big Macs, the prospect of being able to chomp through 5,200 over the next half-century might sound appealing. "This is going to cost them less than one corporate Christmas party," said Rob Frankel, a Los Angeles-based branding strategy expert. "I don't think it's going to do anything to encourage the app usage. You have a much better chance of winning a state lottery than picking something like this up."

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