“I think you would be kind of idiotic to think the industry is going to go back the way it was.'
The first time they collaborated with Ugg, Eckhaus and Latta focused on winter styles that nodded to the brand’s footwear history, aside from the familiar shearling boot. This time, they were eager to play with the slides and sandals that come with spring, taking inspiration from expansive American landscapes.
One of those collaborator friends is Ghertner, who also shot their last Ugg campaign. This time, she helped finally make their dreams of working with van Seenus a reality. Another way they’ve kept things going is by leaving it to artist friends like Stewart Uoo to make their own mini-campaigns. “We just reached out to a lot of our friends and were like, ‘We’ll send you some clothes if you shoot some images of yourself in them,’” Eckhaus said.
“It’s been very free,” Eckhaus continued. “We’re just like, ‘Do you,’ allowing that kind of play to happen.” Again, Latta considers themselves lucky: “If we had asked our friends to do this a year ago, I think that would have been a bit of a chore. Who would have time?”
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