Since 2006, over 40,000 'personalized vehicle registration marks' have been sold at auction by the Hong Kong Transport Department, with prices starting at around 5,000 Hong Kong dollars ($640).
The namesake of the headline-grabbing tech titan is one of a number of selected vehicle license plates — including"BAD G1RL,""LATTE" and"SHADYB1Z" — that went under the hammer at the end of January. The auction's highest bid went to"1 HH" for 115,000 Hong Kong dollars .
But the record was set in March 2021, when one bidder spent 26 million Hong Kong dollars for a plate with a single letter:"W."A Transportation Department spokesperson told CNN that all revenue from the auctions of personalized vehicle plates, which occur regularly, go straight to the Hong Kong government's Treasury.
He also has a Bentley bearing his surname"CHAO" and a convertible Rolls Royce with"4" — an unlucky number in Cantonese and Mandarin, as it sounds like"death," but not for the Shanghai-born property developer. Since 2006, over 40,000"personalized vehicle registration marks" have been sold at auction by the Hong Kong Transport Department, with prices starting at around 5,000 Hong Kong dollars .
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