Under the new multi-year agreement, the 'Madden NFL' franchise will exclusively create simulation sports games and expanded esports experiences
sports franchise in the U.S. Unique players of the title grew by 30 percent year-over-year, while amid coronavirus-related lockdown in April, player levels nearly doubled from last year. Meanwhile,"Building on the most successful year ever for , this is a powerful time for EA SPORTS to come together with the NFL and the NFLPA in this new wide-reaching partnership," said Andrew Wilson, CEO of Electronic Arts, in a statement.
"EA has been a trusted partner for more than thirty years and they continue to bring innovation, authenticity and creativity to everything they do and we are certainly a great example of that as evidenced by the huge success of ," said NFL Commissioner Roger Goodell. "The expansion of this partnership is not only about the continued success of the franchise but also the creation of new avenues for our fans to connect with the sport they love.
Under the partnership, the organizations will also explore new ways for football fans to connect on a wide range of platforms, including expanded mobile gaming experiences and games that offer more forms of play. Competitive programs in esports will continue to grow, and a focus on the design and visualization of gaming products will be emphasized overall.
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