Eleven Dubast: Ryan Day Says It'll Take $13 Million in NIL Money to Stay Competitive, But What's $13 Million Really Buy These Days?

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Eleven Dubast: Ryan Day Says It'll Take $13 Million in NIL Money to Stay Competitive, But What's $13 Million Really Buy These Days?
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Ohio State's head coach says the going rate for a star quarterback is about $2 million in the NIL era. The Dubcast explores what it will take for the Buckeyes to compete.

The NIL era has changed everything. One potential positive is that we're finally getting some market transparency when it comes to the value of talent.

Ryan Day says, for example, that a star quarterback is currently worth about $2 million, and that his team needs roughly $13 million in NIL money each season to stay competitive. In a functioning market economy, that's useful information to have! Is Ohio State doing what it takes to stay competitive in that marketplace, though? The Dubcast will put on its collective thinking cap to analyze this important question.

We'll also take a minute to laugh at Michigan's latest attempt to be relevant by ripping off one of Ohio State's greatest traditions, and lament the fact that pseudo-rival Penn State isn't invoking one of the sport's coolest traditions in its annual meeting with the Buckeyes. Plus, Ask Us Anything wants to know where we'd plop ourselves if we could go anywhere and anywhen in history, our favorite doughnut, and which former assistant/coordinator makes us irrationally angry. Oh, and an important reminder: you can ask us all kinds of fantastical things by sending us questions to

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