Marking its first corporate step in international expansion outside Spain, Madrid-based Zeta Studios, producer of “Elite” and “García!” has named Marcelo Tamburri, one of Latin America’s preeminent…
Marking its first corporate step in international expansion outside Spain, Madrid-based, producer of “Elite” and “García!” has named Marcelo Tamburri, one of Latin America’s preeminent TV execs, to the newly-created position of director of international content.
“Love at First Kiss,” a romcom movie, ranked as No. 1 on Netflix global charts in the non-English film category in March. “I am moved to be able to support Antonio Asensio and collaborate with the team of Zeta Studios, to drive more its international expansion and, above all, do so with quality and originality, caring for series and features which we will produce outside Spain,” Tamburri added. Spain and Mexico are the two biggest TV production powerhouses in the Spanish-speaking world.
The common denominator of Zeta Studios titles is that they have been mostly made for or with streaming services: For Netflix, Prime Video , Prime Video and Paramount+ in Latin America , HBO Max , Movistar Plus+ and Atresplayer .“Mexico has a highly competitive TV market which knows how to do its work very well,” said Asensio. “Though there are exceptions, the lion’s share of series are for free-to-air audiences. As a foreign company, we’ll try to bring titles which have distinctive elements.
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