Twitter owner Elon Musk claims that Apple has “fully resumed” advertising on the social media platform following a meeting with Apple CEO Tim Cook that apparently ended an escalating feud between the tech titans.
that Twitter only made 20 percent of the ad revenue it expected during the first week of the World Cup in Qatar.
Breitbart News has reported extensively on Twitter’s ad troubles since Musk took over. In November, one of the world’s top ad firmsInterpublic Group, also known as IPG, one of the world’s top advertising firms, has advised a pause on Twitter ads, in an early signal of the corporate blacklisting Elon Musk is likely to face if he restores free speech on the platform.
IPG’s clients include some of the world’s biggest companies, including Coca Cola, Johnson & Johnson, American Express, Mattel, and Levi Strauss. In an email to clients, IPG warned that “the current situation [at Twitter] is unpredictable and chaotic, and bad actors and unsafe behaviors thrive in such an environment.”
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