Elon Musk is leading Twitter with Trump's White House playbook: ✅ rely on an inner circle chosen for loyalty over expertise ✅ tweet new ideas before they're widely vetted internally ✅ keep the existing organization in a state of uncertainty + fear
The big picture:
Twitter, the company, is much smaller than the federal bureaucracy. But Musk is likely to get no further than Trump did if his leadership-by-tweet isn't accompanied by tenacious and coherent internal planning. Trump fans angered by Twitter's ban on the former president have been cheered by Musk's promises to restore "free speech." But Trump says he will continue to use his own network at Truth Social for his online communiques, and Musk saysMusk really is the world's richest man, whereas the extent of Trump's wealth has always been a subject of dispute, further clouded by his secrecy.
Musk has no limit on his term and no reelection schedule, nor does he face a threat of impeachment — though he still needs to win over users, court advertisers and show his investors positive results.Be smart:
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