Elon Musk is selling Tesla beers to celebrate Berlin Gigafactory — at over $30 a bottle
But that hasn't stopped Musk from capitalizing on the car manufacturer's loyal fanbase. The beers come in packs of three, in glossy black bottles with sharp edges that Tesla says are supposed to"emulate the form of Cybertruck."
It added that it's"honoring the 500-year tradition of German Reinheitsgebot beermaking" and is brewed using"our exclusive strain of Cyberhops." The beverage is only available in Europe and costs 89 euros or £79 – equivalent to roughly $98. With the bottles being 330ml or 11oz, they're slightly less than the standard can size in the US.
For that price, a Brit could instead buy 70 cans of Peroni or 59 cans of Camden Hells, which are also Pilsner-style lagers of similar alcohol content.
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