Elon Musk says Apple has ‘fully resumed’ advertising on Twitter
on Saturday that Amazon also had plans to start advertising on Twitter again. The retail giant has reportedly committed to spending approximately $100 million per year, “pending some security tweaks to the company’s ads platform.”
News of Apple and Amazon returning to Twitter comes amid ongoing reports that the company’s advertising revenue has dropped significantly since Musk’s . During the first week of the World Cup in Qatar, the company only made about 20 percent of the ad revenue it expected to during that period, according to. In recent weeks, the company has repeatedly cut its internal revenue projections for the final three months of the year. Initially, Twitter reportedly expected to earn about $1.4 billion in Q4 but has since cut that number to $1.1 billion.
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