Elon Musk strips news headlines from X, posing challenge for media outlets

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Elon Musk strips news headlines from X, posing challenge for media outlets
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The headline of this article will no longer appear in the tile that automatically appears when a link to the piece is shared on X, formerly Twitter.

X’s logo is seen on the top of the company’s headquarters in San Francisco on July 30. X, the site formerly known as Twitter, has removed automatically generated headlines from links to external websites, including news articles, the latest change introduced by owner Elon Musk as he seeks to remold the social media company and reduce traffic to other sites.

In response to earlier reports that X was testing the removal of headlines from article previews, Musk said that the revised format should be considered an aesthetic improvement. “This is coming from me directly,” heJournalism professor Karin Wahl-Jorgensen at Cardiff University was skeptical about Musk’s claim that the change was driven by aesthetic considerations.

It was unclear on Thursday what the financial impact of X’s latest changes would be to news media sites, which can earn money from ad revenue generated by traffic.the platform was the third most frequently used social media site in the United States for news, trailing Facebook and YouTube. A survey conducted by YouGov in January and February found that 14 percent of U.S. news consumers used Twitter for the purpose in comparison with 29 percent who used Facebook and 24 percent who used YouTube.

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