Elon Musk fired off a series of tweets today aimed at Apple for allegedly threatening 'to withhold Twitter from its App Store' and for pulling most of its ad spend on Twitter.
: The tweets are part of a broader narrative Musk is trying to paint that Apple is a monopoly and uses its power to censor voices and chargeto put pressure on advertisers that have threatened to pull ad dollars from Twitter in recent weeks, alleging they are trying to "destroy free speech.
New data from MediaRadar, an advertising intelligence firm, finds that Apple has spent nearly $40 million on Twitter ads this year.: Google, like Apple, enforces content moderation policies for app eligibility in its Google Play store , but as of now, the company has yet to contact Twitter about any potential violations or issues, a source told Axios.: Musk isn't the first Big Tech executive to go after Apple, alleging it misuses its market power.
Apple has shown no reluctance to ban apps, including several that cater to far-right users, if it determines that they do not operate effective content moderation policies to screen child sex abuse materials, threats to personal safety and other objectionable content. If Twitter's scaled-back content moderation team and chaotic new policies lead to more such content making it past the service's filters, all eyes will be on Apple.
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