To celebrate the King of Rock and Roll's birthday, Warner Bros. and the Presley estate will screen Elvis for free in 10 cities across the US.
The team behind Elvis is keeping the buzz going with free screenings in 10 cities for the King of Rock and Roll's birthday on January 8. Elvis debuted back in June to instant success, with critics and fans alike fawning over Austin Butler's powerful and layered portrayal of one of the music industry's most enduring icons.
SCREENRANT VIDEO OF THE DAY According to Deadline, Warner Bros., along with Elvis Presley's estate Graceland, are doubling down on their efforts to celebrate Presley's birthday. Elvis will be screened for free as part of a range of festivities in 10 different cities on January 8. They include Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York City, San Francisco, Toronto, and Vancouver. All the screenings will take place at 5PM except the L.A.
Even after production delays caused by COVID, Elvis was set up for financial success when Warner Bros. positioned it as their major summer tentpole. It was the first full-fledged cinematic biopic about Presley in years, and the fact that the iconic singer still has a fervent fan base after all this time certainly didn't hurt.
While Butler wasn't necessarily who audiences came to see, he's the biggest reason why many swooned over it. The burgeoning star completely inhabited the role, taking on Presley's mannerisms off the stage while also nailing his on-stage persona. His physical transformation through costumes and hair into the different iterations of Elvis over the years was a sight to see, and his ability to replicate Presley's deep southern drawl was also very impressive.
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