☕️ emmachamberlain talks Chamberlaincof's new look and products (aka 5 !!!! new blends)
after months of quarantine, it's the whole beans that are sure to win you over. With names like Careless Cat, Social Dog, and Night Owl, these roasts are well-considered and carefully crafted just in time for fall.Refinery29 caught up with Emma Chamberlain to talk about growing a business and all things Chamberlain Coffee.I have had one very, very large cold brew with almond milk and I'm planning on making my second shortly. I absolutely need more ASAP.
My team and I wanted to turn that into something, especially since it was such a big part of my brand on the internet. We were like,"Emma, you're passionate about this, we think this could work. We have the time to create this company, let's do it," and they knew that from day one, that was my dream. It was just a matter of when it made sense to put it into action, and we had a little gap where we didn't have much going on so we did it.
I've definitely always had a very specific taste when it came to coffee. Not saying that I only like one type but I definitely know when I like a coffee and when I don't. It's funny because being somebody that likes coffee so much, sometimes I'll go get a coffee somewhere I haven't been before and just not like it and not drink it and people are like,"Do you even like coffee?" and I'm like,"Yeah, when I like it." I'm a little bit picky about it.
Chamberlain Coffee launched last year with tumblers, mugs, and the coffee bags. But Chamberlain Coffee now has an entirely new look and so many more products. What prompted that change and that new direction? We're used to knowing you as a very good YouTuber, editor, entertainer, stylist even, and those are all things you do really well. But with Chamberlain Coffee, it seems like there was a learning curve? Was there a lot of learning involved for you?
On the other hand, there were a lot of elements behind the scenes that were tough, like when things go wrong. Not everything's going to go right, like when there are shipping delays. It's hard not to take that personally when people are like,"Where is it? What happened?" Even when it's completely out of my control or my company's control, people come to you and they attack you when you're the face of it all.
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