Teaming up with Vodafone to help tackle the digital divide, the presenter shines a spotlight on Britain's hidden crisis. Read more on Grazia.
For many of us, picking up our phone and booking an appointment is a part of everyday life that we don’t think twice about – but for many, that’s far from reality. Now, Emma Willis has teamed up with Vodafone to raise awareness around the digital divide in theirThrough their everyone.
‘I was quite up for the challenge,’ says Emma. ‘When they said they wanted me to go a full day without devices and try to complete certain tasks, I was quite intrigued.’ Throughout their research, Vodafone have discovered that the digital divide is affecting women far more than men. In one statistic, they report that women interact with their friends and family more than their male counterparts – with 53% of women stating that one of their most important activities is communicating with their loved ones, compared to just 37% of men.
‘I started modelling in the 90s, so I’m really good with directions. Matt says I’ve got an inbuilt Sat Nav in my head,’ laughs Emma. ‘I’m brilliant around London because I’ve walked those streets for 10 years, but put me in an area that I don’t know, and I’m not sure where to begin. Usually you would just pull our your phone and put it in Maps, but without that connectivity, you can’t do that either.
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