ITV have announced that Emmerdale and Coronation Street will be live on ITVX from 7am each morning ahead of their broadcast on ITV1 that evening, as part of the channel's new strategy
From Monday, October 14, the latest episodes of the two soap operas will be live on ITVX from 7am each morning, ahead of their broadcast on ITV1 that evening, as part of the channel's strategy to offer our viewers ultimate choice in how they watch our programmes.
The new soap page on ITVX will include dedicated rails for Classic Coronation Street and Classic Emmerdale, as well as a rail of Greatest Episodes and a Stars of the Soaps collection too, with dramas like Tina and Bobby starring Michelle Keegan, Maryland starring Suranne Jones, The Long Shadow starring Katherine Kelly and more.
The move follows Soap viewing growing significantly on ITVX in 2024, with both Emmerdale and Coronation Street up around 30%. Both Coronation Street and Emmerdale are in the top 5 shows for streaming hours on ITVX, and combined they have brought in nearly 300 million streams this year alone. This week Emmerdale marks 30 years of the Dingles, and sees the soap’s largest family devastated to learn that their patriarch, Zak, has passed away. It’s a sad day for the family and the Village at large, but despite the tragedy, the Dingle family are doing what they do best, pulling together. Heartbroken Cain, Sam and Belle reminisce about their dear father and the villagers pay tribute to him.
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