Tuesday’s Emmys2020 nominations featured a bonanza of recognition for streaming and digital platforms, with 269 collective nods, up 42% from last year’s tally of 190
also willing to spend significant money on all types of awards. But the pandemic, coupled with widespread protests against racism, has caused a full-scale rethink of the awards ritual, at least for this year.
People involved with campaigns for streaming shows, either internally or as outside consultants, tell Deadline there is a new emphasis on striking the right tone. Already, the Television Academy has been moving toward a system of online screeners, eliminating the manufacturing and dissemination of physical discs that could cost as much as $2 million for a single show. As everything turns to streaming, though, the entrenched services have an advantage by having served for years as ways for shows to “enhance their halo” by appearing on a streaming platform.
One streaming veteran with a background in traditional media said one dilemma for all contenders has been how to lean into the zeitgeist when 2020 has been so resolutely unpredictable. “It’s hard for any content to claim that they are the show of the moment because this moment is so unlike anything we’ve ever experienced,” the person said.
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