Exclusive: Endeavor taps Lloyd Braun to oversee representation
The parent of WME and IMG also has acquired a significant minority stake in the former ABC chief’s Whalerock Industries.
Endeavor, led by CEO Ari Emanuel, did not disclose the size of its stake in Whalerock, but sources tellthat it bought slightly less than 50 percent of the company for what one describes as "a low price." Endeavor has an option to buy the rest of Braun’s company over three years. Some observers may be surprised to see Braun, who ran ABC Entertainment from 1999 through 2004 and is credited with greenlighting, take on this new role. But an Endeavor insider says he not only has broad experience in various aspects of the business but can function as an elder statesman overseeing the disparate elements of the company.
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