.WME and EndeavorContent are implementing a series of more than 30 actions based on the launch of a new initiative led by michaelb4jordan and ColorOfChange, called ChangeHollywood.
provides a roadmap of actions that can be taken by studios, production companies and agencies to invest in anti-racist content and authentic Black stories.sent out a memo to staff at both WME and Endeavor Content listing the specific actions that the company, which counts Jordan among its clients, would be taking.
"This is by no means an exhaustive list of the work ahead of us, but hopefully a step toward long-term change," wrote Emanuel."Each of us will be held accountable for these commitments, and I ask for your support in keeping our pledge." The new action list comes on the heels of WME's other recent efforts towards inclusion, including the Summer Series launched by Endeavor Impact, the philanthropic arm of Endeavor, which is athat aims to provide access to students who may not have a direct path into the entertainment industry.
"Hollywood will not change its long legacy of racism on its own, but with partners like WME and Endeavor Content willing to lead the industry, we will create a roadmap to achieve racial justice," said, Chief Storytelling & Marketing Officer at Color of Change.
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