As the coronavirus pandemic hammers small business, startups are learning to adapt quickly.
Then, just a few days before her drinks were set to be for sale in restaurants, COVID-19 lockdowns shuttered bars and eateries across the U.S. Before selling its first beverage, the company had to shift to a direct-to-consumer model, including creating an online store.
But she was able to pivot. Masarin said that in the weeks after her company launched on June 16, she has been able to sell several thousand bottles to consumers online. Other startups have been forced to adapt to changing consumer needs. Nick Hobbs, a former project manager at Google, and Andrea Huey, a former senior software engineer at Google, were working on a news app, Brief, predicated on people's spending a lot of time on the go.
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