For those looking to get an easy handle on how thoroughly the digital revolution has reshaped the entertainment landscape, look no further than actor/comedian David Spade’s new Comedy Central talk …
“I’d walk around and try to do jokes instead of just here’s my food, here’s my dog, and it sort of started talk,” says Spade, who begins each episode of the talker with a video selfie. “I had network executives DM’ing me, saying, ‘This is different. Could you spin this into half hour?’ And that got me thinking, and then it started meetings and started pilots.”, Hannah Hart and Pete Holmes on the “Comedy Renaissance in the Digital Age” panel at Variety’s Entertainment & Technology L.A.
Nealon does get a piece of the ad revenue generated by his YouTube channel, but it’s chump change compared to a typical Hollywood paycheck. And these days it’s harder for up-and-coming talent to build sustainable careers on the platform in the wake of rule changes that demonetize less-popular channels and risqué content.
“I feel really good that it’s a less-lucrative space because it means there’s less pressure and you get to just explore,” says Hart. “It makes it less readily accessible to people who want to follow the same formula, just trying to get views on YouTube.”
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