Recognizing the pain points in people’s lives is the first step in entrepreneurship.
Adiya Dixon Wiggins loves beauty rituals. It's not just about looking good. It's about feeling good. This was instilled in her at a very early age."I grew up spending my summers with my grandmother in Northern New Jersey," she said. Her grandmother had a beauty salon that was always packed with women. Women came in tired, worn out, and stressed. They left refreshed and rejuvenated.
Makeup application tools are supposed to facilitate makeup application, yet they were not taking the needs of busy women into account. The design of application tools was awkward and unhygienic. Little innovation had occurred since Michelangelo painted the Sistine Chapel ceiling, commented Dixon.
"Consumers, especially millennials, are more dependent on web tutorials to learn about various makeup techniques," writes technavia."The emergence of beauty and makeup tutorials will have a positive impact on the market and contribute to its growth..."
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Meet Your New Beauty ObsessionsUlta Beauty or bust.
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