While the pet food sector may be dominated by big companies, it isn’t impregnable. Two sisters found a way to success using bone broth to promote dog health affordably.
They partnered with a manufacturer that produces food products for restaurants and hunger relief. The company formulates and manufactures broth for starving people in Third World countries. It infuses glucosamine and chondroitin into Brutus Broth, which is really hard to do. These infusions differentiated the sisters' brand from the competition. They are the only pet food company that works with this co-packer.
Personal challenges continued for Hehir. Two weeks after her double mastectomy, her husband had a stroke. Then her son tested for severe dyslexia and had to switch schools."We had so many negative things going on in our personal lives that the business gave us something positive to focus on," she said.The beta test lasted for about 18 months.
Data from the beta informed the national rollout at the end of 2019 and early 2020."We sold about $360,000 worth of Bone Broth in 2019," said Hehir."This year we're on track to do $5 million in sales."
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