Today, JB’s House of Fashion is exclusively for men, offering formal, professional, and casual wear.
JB’s also sells garments for clergy, and nearly half of the shop is devoted to the store’s extensive line of footwear—JB’s House of Shoes.
“I had to depend on other people in order to get things done,” he said, adding that the entertainment world was “cutthroat, dog-eat-dog.” “In 1981, [I said to myself], ‘Since y’all won’t buy from me, I’ll take it directly to the public, and I’ll just bypass you,’” said Brown.“I didn’t want to go head-to-head with them downtown,” he said, adding that he set up shop on Third Avenue West, so he could grab the attention of customers in West Birmingham before people made their way downtown.The early years were tough, Brown recalled.
In addition to having a large Birmingham-based clientele, JB’s attracts travelers visiting the Magic City. Brown has had customers from as far away as California and even a few White House officials have shopped at the store. Though Brown, 73, still spends a lot of time at his shop, he considers himself “semiretired” and said he’s ready to pass the torch. He has two children and four grandchildren, but he is also open to an outside buyer or a faithful, hardworking employee taking the reins. No matter who is at the helm, Brown hopes the legacy of JB’s House of Fashion will live on for years to come.
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