ESPN And Bundesliga Sign Six-Year U.S. Television Deal

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ESPN And Bundesliga Sign Six-Year U.S. Television Deal
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ESPN+ will be the new U.S. home for the Bundesliga, Germany’s top domestic soccer league, as the result of a new six-year agreement that will begin in August 2020. The Bundesliga’s current deal is with Fox, but that deal will expire at the end of this season.

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“They were the quickest to one million [users], quickest to two million [users],” Klein says. “And with a new bundle coming in November we will soon be in the 10s of millions during the length of this contract.” One source of complaint that Fox faced over the last five years was the lack of plannability by Bundesliga viewers in the United States with only a few games on the free-to-air channels.

“So, from a value perspective and from an accessibility perspective—I want to point out that we integrated ESPN+ into our main app—it is very accessible,” Guglielmino adds. “We feel very good about it.” “We want to tell stories,” Guglielmino says. “And you know, we have now a partner that spends quite a bit of resource, trying to unearth those stories and tell stories. And so, we're going to have a lot of opportunity between all of our resource.”

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