ESPN is moving deeper into the increasingly popular game of talking about big topics in smaller chunks of content. The Walt Disney-owned sports-media giant will today start rolling out “ESPN …
is moving deeper into the increasingly popular game of talking about big topics in smaller chunks of content.
ESPN Stories will be made available to the ESPN App via its latest update, and executives believe the new format represents the company’s most significant content-driven release since launching the subscription-video-on-demand service ESPN Plus in 2018. Users will see Stories regularly put together by hosts and commentators such as Omar Raja, Christine Williamson, Jason Fitz or Ashley Brewer. The move brings vertical video to the App for the first time.
The Stories are part of ESPN’s bid to grow its overall audience, many of whom do not watch sports in the same way as older counterparts. ESPN, like many other media outlets that depend on cable and satellite distribution to reach sports fans, is expected to continue to shed linear viewers over the long haul, with market-research firm Kagan projecting dips in traditional subscriptions to ESPN and ESPN2. The ESPN App, meanwhile, is “critically important to our strategy, to our usage,” says Spoon.
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