ESPN Plus is about to get pricier for sports fans who sign up for the streamer’s monthly plan. Now that sports have started back up after the months-long COVID hiatus, the Disney-owned progra…
ESPN Plus had racked up 8.5 million paid subscribers as of June 27, gaining 600,000 in the most recent quarter and more than tripling year-over-year. The relatively low price point has been a big draw, and we continue to invest in both live sports and original programming.
Disney likes the bundle and the one-year plans because it results in less churn . In fact, Hulu separately today announced a new one-year pricing plan: Available starting Friday, in addition to Hulu’s $5.99 per month ad-supported plan, subscribers will have the option to get a one-year subscription to Hulu for $59.99 — a 16% discount.
While the subscribers are growing, average monthly revenue per paid subscriber for ESPN Plus declined over the past year: dropping from $5.33 in June 2019 to $4.18 in the most recently quarter. That, according to Disney, is because of the rollout of the bundled subscription package of Disney Plus, ESPN Plus and Hulu beginning in November 2019 as well as lower per-subscriber advertising revenue.
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