Esther Crawford — who went viral after being photographed in a sleeping bag on the office floor — has reportedly become an influential figure at the company.
A Twitter underling who went viral after being photographed in a sleeping bag on the office floor has reportedly become an influential figure at the company under billionaire Elon Musk’s regime.
Crawford’s bold move irritated some Twitter employees, including a “more senior leader” who chastised her for going above the heads of upper management to speak to Musk, FT reported. “She was a nobody who became somebody because she was willing to sell her soul for her 15 mins of fame. It’s gross,” a former senior Twitter staffer told the FT.Instagram/Esther CrawfordThe 39-year-old Crawford has since risen to become “among the most influential leaders left from the old guard” at Twitter since Musk implemented sweeping layoffs, according to FT.
She is reportedly overseeing implementation of the revamped “Twitter Blue” and a fledgling initiative to add payment functionality to the site.
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